2026
CityU HK Tech 300
Incubated by HK Tech 300 at City University of Hong Kong.
About Blue Pin
Hospitality technology built around how hotels actually operate.
Founded in Hong Kong in 2018 with support from City University of Hong Kong, The Hong Kong Polytechnic University and Hong Kong Science and Technology Parks Corporation, Blue Pin helps hotels digitise arrival, departure and guest-service workflows across 100+ properties in 20+ cities.
Technology that gives hotel teams more room to host.
Blue Pin develops a software-led platform for hotel self-service, staff-assisted workflows, identity, instant payment, registration, room-key preparation, check-out and selected guest-service interactions.
Configurable GSR™ hardware and hotel-system integrations bring those workflows into the lobby, mobile service point and departure journey. The goal is not to remove hospitality—it is to move routine handling into a more controlled process so teams can focus on exceptions and guests.
Our SMART principles
Make hotel journeys easier to operate and more human to experience.
Start with the operation
Design around the hotel’s workflow, systems and service model.
Make people the decision-makers
Keep assisted paths and exception handling in the journey so hotel teams remain in control.
Articulate the technology
Make identity, payment, integration and data responsibilities clear.
Roll out with confidence
Validate the journey and technical fit before scaling across a portfolio.
Trust what we publish
Use evidence and permission for every claim, logo and customer story.
Company milestones
Digitising hotel operations with AI-enabled automation.
2025
ISO 27001
Achieved ISO 27001 certification
2024
First IHG Global Certified Kiosk Vendor
Recognised as the first IHG Global Certified Kiosk Vendor, with deployments across hotel properties in 20 cities globally.
2022
First projects at home and abroad
Delivered the first project with Hong Kong Royal Plaza Hotel and the first global project in Australia.
2018
Founded in Hong Kong
Started with support from The Hong Kong Polytechnic University and Hong Kong Science and Technology Parks Corporation.
Regional presence
Hong Kong roots. Regional delivery across key hospitality markets.
Awards
2024
Certificate of Merit
Asia Smart App Awards 2024
2023
KPMG China Leading PropTech 50 Award
Recognised among leading property-technology companies in China.
2021
Bronze Award
Hong Kong ICT Awards 2021 — Smart Mobility (Smart Tourism)
2021
Outstanding Smart Hotel Enablement Solution
Smart Living Partnership Awards 2021 — Small and Medium Business (Tourism / Human Resources / Administration)
2021
Gold Medal
Dolphin — Effective Indoor Positioning Service — 2021 Special Edition of the Geneva International Exhibition of Inventions
2021
Silver Medal
IoT Micro-location System (IMS) enabled Guest Services Robot (GSR) — 2021 Special Edition of the Geneva International Exhibition of Inventions
2021
Certificate of Merit
Asia Smart App Awards 2021
2020
Certificate of Merit
Hong Kong ICT Awards 2020 Smart Living Award (Smart Lifestyle)
2020
Elevator Pitch Competition Finalist
Elevator Pitch Competition 2020
2020
Start-up Express Finalist
Start-up Express 2020
2020
PolyU Tech Launchpad Fund (TLF)
The Hong Kong Polytechnic University
2019
“Best of 2018” Award
PolyU Entrepreneurship Parade 2019
2019
Gold Medal
The 71st International Trade Fair for Ideas, Inventions & New Products (iENA 2019), Nuremberg, Germany
2019
PolyU Lean Launchpad Programme (LLP)
The Hong Kong Polytechnic University
2018–19
Top 3 Winners Award
Hong Kong X Foundation FYP+ Supporting Scheme
2018
PolyU Micro Fund
The Hong Kong Polytechnic University
Recognition and news
2025 · Certification and expansion
ISO 27001 certification
Blue Pin achieved ISO 27001 information-security certification.
2024 · Partner recognition
First IHG Global Certified Kiosk Vendor
Blue Pin became the first IHG Global Certified Kiosk Vendor, reflecting readiness for multi-property hotel-group deployment and controlled rollout across brand portfolios.